Breakthrough visa policies and strong innovation in tourism promotion and marketing, along with efforts to diversify tourism products and improve service quality, have attracted large numbers of international visitors to Viet Nam, according to the Statistics Office under the Ministry of Finance.

Ho Chi Minh City raked in 2.63 trillion VND (nearly 100 million USD) from tourism activities during the New Year holiday from January 1 to 4, the municipal Department of Tourism has reported.

The northeastern mountainous province of Lang Son and Hoi An ward in the central city of Da Nang have marked a positive start to their tourism activities in 2026 by welcoming the first international tourist delegations of the year.

Celebrity Solstice, a luxury Malta-flagged cruise ship operated by Celebrity Cruises, with nearly 2,850 international passengers on board arrived at Thi Vai General Port in Phu My ward, Ho Chi Minh City, on December 4.

With its beautiful natural landscape and many cultural and experiential attractions, the Phu Quoc Special Zone in An Giang Province has become a favourite destination for many international visitors.

From August 12, international tourists landing at Da Nang International Airport will receive free eSIMs with 8GB of data for the first 24 hours of use.

According to booking data from the digital travel platform Agoda, Viet Nam has risen to third place among the top five Asian countries with the highest return rates of international tourists, ranking behind only Japan and Thailand. Notably, Da Nang has, for the first time, made it into the top 10 Asian cities with the highest rate of returning visitors.

Nearly 597,000 foreigners have visited Vietnam in November, up 23.2% month-on-month, bringing the total number of international tourists to the country in the first 11 months of this year to 2.95 million, according to the General Statistics Office (GSO).