Influencers are emerging as an important force in safeguarding a healthy online information environment. They play a part in shaping public opinion and curbing fake news, though challenges remain ahead.

The first-ever KOL Summit 2025, themed “KOLs in the era of national rise”, opened in Ha Noi on August 18, connecting over 300 key opinion leaders (KOLs) with policymakers, businesses and digital platforms to foster positive values, innovation and sustainable development in Viet Nam’s digital era.