When heavy clusters of longans turn golden, traditional craft villages in Hung Yen Province enter the season for processing the fruit’s flesh, a renowned speciality of the province.

Hung Yen province is promoting the cultivation of its signature longan fruit through organic farming and value chain models to improve production efficiency, quality, and added value. The locality is striving to ensure benefits for all stakeholders involved, raise the value of this regional specialty, and contribute to increasing farmers’ incomes.