Dao Van Luyen, a resident of Tan Hung, shared: “With the advantage of being part of the longan-growing region, I was pleased to see the political report of the Tan Hung Party Congress for the 2025–2030 term emphasising the effective application of scientific and technical advances in production, especially in the specialty longan area.”
Tan Hung commune boasts a large longan-growing area of 330 hectares, 240 of which have been certified for production under VietGAP standards. Farmers here cultivate various premium longan varieties. Intensive farming techniques have been implemented, including crop renewal and replacement with high-value specialty longan trees grown to VietGAP standards, with a view to transitioning towards organic farming.
Currently, longan cultivation yields significant benefits for locals, with products such as longan blossom honey, fresh longans, and dried longan boosting the average income per hectare to 250 million VND annually.
Bui Xuan Su, Deputy Director of the Ne Chau Longan Cooperative in Tan Hung, stated: “I was among the first to grow and care for longan trees using organic methods. Initially, my family and fellow cooperative members did not support this approach due to high input costs and unstable selling prices. However, I was determined to preserve our valuable longan varieties and improve the value of our produce by applying organic cultivation in line with international standards, ensuring it is clean and safe. The model has proven successful and has since been adopted widely within the cooperative.”
Su’s family currently cultivates nearly 1 hectare of organic longan, generating hundreds of millions of VND annually. He and other members of the Ne Chau Cooperative have also encouraged and supported other households to convert to organic farming, resulting in improved economic outcomes and the establishment of a sustainable agricultural zone.
In addition to applying science and technology in production, households and cooperatives in Tan Hung have proactively strengthened value chain linkages, from production and processing to consumption, to increase product value and ensure stable market access for longan growers.
The Pho Hien Green Agriculture Cooperative in Tan Hung has affirmed its role as a “bridge” between farmers and the market. Members regularly exchange cultivation experiences, orient the development of specialty longan varieties, and support each other in sales and promotion. Fresh cui co longans are sold at garden prices ranging from 110,000 to 120,000 VND per kilogramme.
Tan Hung is home to 16 cooperatives engaged in the production, processing, and trade of agricultural products such as fresh longans, dried longans, cassava starch, and honey.
Most of these products have been granted geographical indication certification by the Intellectual Property Office and certified by the Hung Yen Provincial Departments of Agriculture and Environment for compliance with VietGAP standards and OCOP product recognition. As a result, their market value continues to rise.
According to Vu Van Thang, Secretary of the Tan Hung Party Committee: “The successful restructuring of crops, the integration of science and technology in farming, branding efforts, and the application of IT and digital transformation in commerce are initial achievements that must be further promoted and replicated.”
However, challenges remain in agricultural production and business activities. Linkages between households, cooperative groups, cooperatives, and enterprises—particularly those purchasing fresh longan—are still limited, resulting in unstable prices for agricultural goods. Some cooperatives lack initiative in market development and strategic planning, while many households have yet to change outdated farming practices or apply modern scientific techniques in cultivation.
To enhance the value of agricultural products, including the signature longan, the first Tan Hung Party Congress for the 2025–2030 term has set the goal of “restructuring the economy and crop, livestock systems; effectively applying scientific and technological advances in production, with a special focus on the specialty longan zone; striving for fast and sustainable economic growth; improving material and spiritual living standards; reducing poverty and increasing incomes.”
Secretary Vu Van Thang added that Tan Hung aims to develop its specialty longan region through a value chain approach with an organic orientation. The commune plans to establish a production process for traceable longan fruit, linking up with enterprises to distribute produce with traceability codes and geographical indications through multiple channels, including e-commerce platforms.
The local government will continue to support the capacity building of cooperatives and cooperative groups, especially those producing standout specialties such as fresh longans, dried longans, and honey. Promotional campaigns will be organised to introduce fresh longan and other local agricultural products, facilitating their sale on e-commerce platforms for domestic consumption and export. These efforts are geared towards increasing the value of longan and raising the average per capita income to 136 million VND by 2030, with the ambition of becoming a commune free of poverty.
