Hoang Luong Southern Herbal Cooperative, Tien Hai Commune, Hung Yen Province, is a standout start-up model led by a post-1990s entrepreneur, transforming neglected land into an organic “golden herbal garden”. Specialising in medicinal plant production, the cooperative creates jobs for local residents while igniting aspirations for prosperity in the hometown.

Medicinal plants are now becoming a strategic choice in many localities—not only helping to eradicate hunger and reduce poverty, but also contributing to reshaping rural areas, increasing incomes, and preserving the essence of traditional medicine.