MICE EXPO 2025 – the largest annual business networking event in the MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism sector – officially opened on September 26 at the National Convention Centre in Ha Noi. Organised by the Viet Nam MICE Tourism Chapter under the guidance of the Viet Nam Tourism Association, the event aims to promote rapid and sustainable growth of Viet Nam’s MICE tourism.

Under the direction of the Viet Nam Tourism Association, the Vietnam MICE Tourism Association (VMA) officially announced the MICE EXPO 2025 event with the theme of “Heritage and technology - The driving force for MICE tourism development in the new era”.