MICE EXPO 2025 is the largest event for business connection in the MICE industry in Vietnam, held annually for the event tourism community to meet and discuss market trends and new products. Under the direction of the Viet Nam Tourism Association, MICE EXPO has been organised by VMA twice in 2023 and 2024. In particular, MICE EXPO 2024 was voted as one of the 10 typical events of the Viet Nam tourism industry.
MICE EXPO 2025 is not only a place for trade but also a bridge to bring Vietnamese heritage to the world through technology. Outstanding activities will include: Thematic workshop "Heritage and technology - The driving force for MICE tourism development in the new era"; High-class B2B connection session - Technology experience. In addition, there are attractive sideline activities such as: The first VMA Pickleball Cup and a race to celebrate the 65th anniversary of the establishment of Viet Nam's tourism industry.
The event is expected to gather more than 800 domestic and foreign enterprises and 1,500 delegates, marking a new step in the journey to make Viet Nam a unique MICE destination, connecting tradition and modernity, people and technology, Viet Nam and the world.
MICE EXPO 2025 is scheduled to take place at the National Convention Centre in Ha Noi on September 26.
