Tourism growth is unlocking fresh headroom for Ha Noi’s hotel market. The length of stay is a key factor in determining how effectively rising visitor numbers translate into actual demand.

The central city of Da Nang will step up efforts to boost MICE (meetings, incentives, conferences and exhibitions) tourism in 2026 through a renewed promotion programme, aiming to reinforce its position as a leading professional and appealing MICE destination in Viet Nam and the region.