Serving as a bridge for high-level dialogue, the Meet Global MICE Congress (MGMC) convenes businesses and associations, event organisers, travel agencies, MICE service providers, tourism authorities, and leading experts from the BRICS bloc and Global South nations.

Da Nang officially participate in the Outbound Travel Mart (OTM) 2026 (India), further affirming its orientation of becoming a leading MICE and wedding tourism destination in the region, rich in identity, flexible in designing experiences, and ready to accompany Indian partners in developing sustainable, long-term tourism products.

To make Viet Nam a regional and global destination for meetings, incentives, conferences, and exhibitions tourism (MICE tourism), heritage and technology have been identified as the two key driving forces. These are also considered the two strategic “weapons” in helping the country’s MICE tourism to “take off”.