Da Nang promotes MICE tourism at Outbound Travel Mart 2026

Da Nang officially participate in the Outbound Travel Mart (OTM) 2026 (India), further affirming its orientation of becoming a leading MICE and wedding tourism destination in the region, rich in identity, flexible in designing experiences, and ready to accompany Indian partners in developing sustainable, long-term tourism products.

The opening ceremony of the Da Nang Tourism booth took place on February 5 (local time) with the participation of Le Quang Bien, Consul General of Viet Nam in India.
The opening ceremony of the Da Nang Tourism booth took place on February 5 (local time) with the participation of Le Quang Bien, Consul General of Viet Nam in India.

Speaking at the event, he emphasised the role of Vietnamese representative agencies in promoting economic diplomacy, trade, investment, and tourism promotion between the two countries, and highly appreciated Da Nang's proactive and systematic approach in expanding and maintaining its presence in the Indian market.

According to the Annual Tourism Report in December 2025 of the Indian Ministry of Tourism, Viet Nam is one of the fastest-growing destinations in this market, increasing nearly 4.5 times compared to 2019.

The OTM 2026 takes place from February 5-7 at the Jio World Centre, in Mumbai (India).

3-4-1151.jpg
Da Nang promotes MICE tourism at the OTM 2026 (Photo: Da Nang Tourism Promotion Centre)

Based on the positioning of "Returning to the Original," Da Nang emphasised its destination advantages through MICE and wedding event models set in natural spaces, heritage sites, and local cultural life, while highlighting its ability to design flexible products suitable for the rituals, scale, and characteristic aesthetic tastes of the Indian market.

The Da Nang Tourism booth at OTM 2026 covers an area of ​​36m², with the participation of six leading tourism businesses, clearly demonstrating a market development orientation based on the value chain, creating a platform for direct and effective connection with travel partners, event organisers, and wedding tourism companies in India.

Through destination storytelling around identity and experiences, Da Nang introduces a deep ecosystem of MICE and wedding tourism products, in which cultural elements, heritage, cuisine, traditional performing arts, and community spaces are considered core values.

14-7328.jpg
Da Nang's OCOP (One Commune One Product) products are introduced at the event.

The promotional activities at OTM Mumbai 2026 not only contribute to enhancing the brand awareness of Da Nang tourism, but also create opportunities for businesses to expand cooperation and promote connections with airlines, aiming to develop direct flights from New Delhi and Mumbai to Da Nang.

NDO
Back to top