On August 20, the Ha Noi Department of Culture, Sports and Tourism organised a tourism survey and promotion programme at the Viet Nam National Village for Ethnic Culture and Tourism, aiming to connect management agencies, experts, associations and travel businesses, seek new directions for exploitation and turn cultural values into tourism products.

All businesses are eligible to participate in the programme without undergoing any selection or review process. Enterprises can independently launch promotional campaigns with diverse and appealing content for customers and are allowed to apply maximum discounts of up to 100%. ​