Thanks to technology, many unique cultural values once thought to lie dormant in museums have now been revitalised through creative products by artists, local people, and communities.

The Ministry of Culture, Sports and Tourism has issued Decision No. 942/QD-BVHTTDL, dated April 24, 2026, on the plan to implement the communications strategy to promote Viet Nam's global image for 2026–2030, with a vision to 2045.