The total retail sales of goods and consumer service revenue in 2025 exceeded 7 quadrillion VND (262.7 billion USD), up 9.2% compared to 2024, reflecting stronger purchasing power and underscoring the continued role of domestic consumption as a major growth driver, said Nguyen Thi Huong, Director General of the National Statistics Office (NSO).

Ha Noi’s total retail sales of goods and consumer service revenue reached 615.7 trillion VND (23.3 billion USD) in the first eight months of 2025, up 12.6% year-on-year, according to the National Statistics Office (NSO) under the Ministry of Finance.

All businesses are eligible to participate in the programme without undergoing any selection or review process. Enterprises can independently launch promotional campaigns with diverse and appealing content for customers and are allowed to apply maximum discounts of up to 100%. ​

In the picture of many restructuring movements, Viet Nam stands out as a dynamic market, with clear signs of recovery.

Vietnam’s industrial production and retail sales slid down in October due to stalled demand at home and abroad, according to the Vietnam Macro Monitoring report released by the World Bank in Hanoi on November 16.