Social media platforms such as Facebook, YouTube, TikTok, and Instagram have not only changed the way people access information, learn, communicate, and connect, but they have also become channels for promoting the image of the country, its people, and its cultural identity.

The Tinh Hoa Viet 2025 Award, an nationwide award that honours contributors to the development of Vietnamese culture, has released its music video (MV) Viet Nam Tinh Hoa on Youtube, conveying the message that preserving Vietnamese cultural identity relies on the creative community joining hands.

The preservation and promotion of the cultural values of ethnic minorities has always received close attention and direction from the Party and the State, which regard them as an inseparable part of the unified yet diverse Vietnamese culture.