Viet Nam is fast cementing its status as one of Southeast Asia’s most sought-after destinations for Singaporean travellers, buoyed by strong social media traction and sustained tourism growth, according to Singapore-based The Straits Times.

Viet Nam’s pavilion has captured great attention at the 2026 FITUR International Tourism Fair in Madrid, with cultural and culinary showcases, trade promotion activities, and initiatives to strengthen tourism cooperation with European partners.

On the afternoon of 6 June, Nguyen Trung Khanh, Director General of the Viet Nam National Authority of Tourism (VNAT), attended the fourth Global Tourism Industry Conference in Jeonbuk, the Republic of Korea, themed “Sustainable Transformation of the Tourism Sector”.

The first Vietnam Amazing Brewing Master was held on March 10 as one of the 18 main activities of the eighth Buon Ma Thuot Coffee Festival in the Central Highlands province of Dak Lak.

Despite the fluctuations of the world petroleum market , as well as political instability due to the Russia-Ukraine tension, Vietnam's tourism market has continue d to recover strongly, especially with the remarkable growth of domestic tourism.

Vietnam’s tourism continued its impressive growth momentum in August, since its full reopening on March 15, according to a report released by the General Statistics Office on August 29.