Besides advising enterprises on business laws and regulations, the centre will serve as a bridge between consumers and producers, according to Director Tran Mai Khanh.
The centre will actively support businesses in building, developing and protecting their trademarks and intellectual property, helping to avoid brand name repetition and the illegal counterfeiting of products.
The centre has launched two websites, hanghoavacongluan.com.vn and sieuthihangthat.vn, to help enterprises introduce and market their products.
According to Chairman of the association Le The Bao, counterfeit goods are exceedingly common in the local market and threaten business development.
The centre is expected to contribute to the prevention of counterfeited goods and intellectual property infringement, he added.
