Another leading French supermarket chain accompanies Vietnamese products

Vietnamese Goods Week opened at Systeme U Supermarket chain in Paris, France on September 25, with the participation of 15 Vietnamese businesses.
Vietnamese Deputy Minister of Industry and Trade Do Thang Hai and other delegates cut ribbons to kick off the Vietnamese goods week at Systeme U supermarket chain in Paris.
Vietnamese Deputy Minister of Industry and Trade Do Thang Hai and other delegates cut ribbons to kick off the Vietnamese goods week at Systeme U supermarket chain in Paris.

The event, which is co-organised by the Vietnamese Ministry of Industry and Trade, Système U Group and T&T Foods Company, aims to introduce Vietnamese products to French consumers.

Deputy Minister of Industry and Trade Do Thang Hai speaks at the opening.

Deputy Minister of Industry and Trade Do Thang Hai speaks at the opening.

Speaking at the event, Deputy Minister of Industry and Trade Do Thang Hai highly valued Système U’s initiative, saying that this event helps more French consumers know about Vietnamese goods.

It will open up prospects for other products, contributing to promoting direct exports to France and countries where the group’s outlets are based, he added.

CEO of Système U Noisiel Supermarket Benoit Monfort speaks at the event.

CEO of Système U Noisiel Supermarket Benoit Monfort speaks at the event.

CEO of Système U Noisiel Supermarket Benoit Monfort said he appreciated the presence of Vietnamese goods, as well as their quality, adding that they not only satisfy a large Vietnamese community but also meet the demand of French customers who prefer Vietnamese products.

At the meeting between Deputy Minister Hai and Dominique Schelcher, President and CEO of Système U Group.

At the meeting between Deputy Minister Hai and Dominique Schelcher, President and CEO of Système U Group.

Earlier, Deputy Minister Hai held a working session with Dominique Schelcher, President and CEO of Système U Group, during which he affirmed that Vietnam has become the choice for larger distribution corporations, that intend to build a stable and sustainable supply chain.

NDO