This is the first time Vietnam has been chosen as the venue for the congress, where officials from Vietnamese ministries and agencies have been joined by over 400 delegates from countries and territories in the Asian Federation of Advertising Associations (AFAA).
Addressing the opening ceremony, Deputy Prime Minister Nguyen Thien Nhan said the theme of AdAsia 2013 reflects a requirement not only of the advertising industry, but also of the world economy in general.
“Due to the global economic recession in recent years, Asia and the world are facing challenges”, Deputy PM Nhan said. “However, this is also a big opportunity to activate creativity to contribute to the building of a prosperous Asia in an era of the knowledge-based economy”.
The Deputy PM said the communications and advertising sector in Vietnam may still be young, but hundreds of media agencies and thousands of advertising enterprises are playing a big role in boosting international integration.
In particular, the National Assembly of Vietnam has approved a new law on advertisement that has opened doors for investors interested in the country’s advertising industry, Nhan said.
He described the event as a golden opportunity for Vietnamese media agencies and businesses to keep pace with the modern advertising industry in Asia and the world at large.
Deputy PM Nhan voiced his hope that the AdAsia 2013 would help change social awareness of the power of the media and the advertising sector in spreading knowledge and promoting each nation’s image.
During the four-day congress, there will be a series of international forums discussing global economic news, communications and trends in advertising.
