As Viet Nam is striving to enter the global halal market, Indonesia stands ready to support this process, Ahmad Haikal Hasan, Head of the Halal Product Assurance Organising Agency (BPJPH) of Indonesia, has stated.
Viet Nam should speed up halal certification procedures so that Vietnamese products can gain access to Indonesia’s halal market and expand their presence globally, Hasan told the Viet Nam News Agency on the sidelines of the seminar "Marketing & Halal Summit 2026" in Indonesia on January 22.
Hasan described Viet Nam as a “potential supplier” of halal products with the capacity to play a larger role in the market, particularly in the fast-moving consumer goods (FMCG) sector. He revealed a plan to visit Viet Nam next week to discuss the country’s progress in the global halal industry.
According to the official, Viet Nam has many popular FMCG items, such as snacks and beverages, that have yet to receive halal certification due to the pending Mutual Recognition Agreement (MRA) on halal certification between Indonesia and Viet Nam.
Experts at the seminar said that advancing the signing of an MRA between the two countries could create significant opportunities for bilateral trade cooperation, particularly within the global halal supply chain.
The seminar aimed to explore new directions for halal-certified products, strengthen the national halal ecosystem, identify future trends, and help businesses build effective halal branding strategies.
Delegates offered fresh perspectives and modern approaches to halal products, blending religious, ethical, and human values with branding strategies to align business objectives with consumer trust.
