The number is equivalent to 20% of the 16.1 million foreign tourists targeted this year, he told reporters after the launch of the 2023 Islamic Tourism Month in Ipoh city of the northwestern state of Perak on August 18.
This is proof of the successful collaboration among industry players, which is in line with the main strategy under the National Tourism Policy 2020 - 2030. The Islamic Tourism Month has great potential to be an important event for Malaysia to attract Muslim tourists from the region and beyond, the official said.
The Islamic Tourism Month from August 21 to September 17 include tours of mosques across Malaysia and special activities for the public.
In recent years, the country has obtained important achievements in Muslim-friendly tourism, including its recognition as the best Muslim-friendly destination and the best Muslim women-friendly destination.
