Inflation in Japan has risen for the 13th consecutive month, due to the weaker yen and higher energy prices, hitting households throughout the country.
Despite positive signals in the first quarter of 2026, rising airfares and intensifying regional competition have pushed the tourism sector into a challenging transitional phase. In this context, the entire industry needs to implement coordinated demand-stimulation measures, adjust its approach to growth targets, and seize emerging opportunities to sustain strong momentum.