Amid the robust growth of e-commerce in Viet Nam, cross-border e-commerce has been identified as a strategic pillar, opening up golden opportunities for Vietnamese goods to reach further on the global trade map while enhancing the nation’s competitiveness in global value chains.

Viet Nam’s e-commerce sector reached more than 25 billion USD in 2024, up 20% from the previous year, ranking among the top three in Southeast Asia. Cross-border e-commerce is considered a strategic pillar, enabling businesses to expand markets and enhance national competitiveness.

In the context of the global digital economy, digital transformation and the promotion of e-commerce are becoming one of the key drivers helping Viet Nam integrate, enhance competitiveness, and expand export markets.