Thousands of children’s picture books published by Vietnamese and foreign publishing houses and book distributors will be showcased at the first-ever festival for picture books in Viet Nam.

Ho Chi Minh City coordinated with relevant units to organise the exchange and photo exhibition programme “Traditional Crafts, Digital Rhythm” at the city’s Book Street on May 13, introducing the beauty of Viet Nam’s traditional craft villages and the industrious spirit of talented artisans.

During the 2026 Lunar New Year (Tet) holiday, revenue at Ho Chi Minh City Book Street rose by 20% compared with the same period last year, according to a representative of the organisers.