Revenue per available room (RevPAR) has increased by 17% compared to the same period in 2024, marking the most positive phase since the COVID-19 pandemic and placing Viet Nam among the fastest-growing resort markets in Southeast Asia.

Viet Nam's hotels and destinations gained regional spotlight at the 2025 Asia Architecture Design Awards (AADA) and Asia Hospitality Awards (AHA), hosted for the first time in tandem by the Asia Awards Organisation (AAO) in Seoul, the Republic of Korea (RoK).