Viet Nam’s tourism sector is aiming for a very ambitious target of welcoming 25 million international visitors this year, requiring significant efforts from the entire industry, with facilitative policies and breakthrough, innovative solutions.

The visa exemption policy continues to expand, bringing a fresh wave of international visitors to Viet Nam. Not only does this create new opportunities for growth, but it also fuels the aspiration to upgrade infrastructure, services, and experiences so that every journey to Viet Nam becomes an unforgettable experience.

The total number of international tourist arrivals to Viet Nam in the first six months of 2025 is estimated at 10,664,608, an increase of 20.7% compared to the same period in 2024. Domestic tourism is estimated at 77.5 million arrivals. Total revenue from tourism is estimated at 518 trillion VND.

International search interest in travel to Viet Nam has grown by 10–25% since the beginning of the year, ranking seventh globally. Viet Nam is also the only Southeast Asian destination to make the global top 10, far surpassing regional peers.

In the first five months of 2025, Viet Nam welcomed more than 9.2 million international visitors, marking a 21.3% increase compared to the same period in 2024. In May alone, the number of international arrivals reached 1.53 million, up 10.5% year-on-year.

Vietnam’s tourism sector targets to serve about 8 million foreign visitors from the total of 110 million next year, according to the General Administration of Vietnam Tourism.

Vietnam’s tourism continued its impressive growth momentum in August, since its full reopening on March 15, according to a report released by the General Statistics Office on August 29.