A stable and safe socio-political environment, increasingly open visa policies, more professional tourism promotion activities, a diverse range of products aligned with travel trends, and continuously improving service quality have created an important foundation for attracting international visitors to Viet Nam.

Viet Nam posted its best-ever first-quarter tourism performance, welcoming 6.76 million international visitors in the first three months of 2026, up 12.4% year-on-year, according to the Viet Nam National Authority of Tourism (VNAT).

According to the latest figures released by the General Statistics Office, international arrivals to Viet Nam in February 2026 reached more than 2.2 million. This marks the third consecutive month in which the country has welcomed over two million foreign visitors, following 2.02 million in December 2025 and 2.45 million in January 2026.

The festival serves as a platform to introduce the city’s potential and strengths, and demonstrate the strong vitality and endless creativity of a dynamic and compassionate metropolis.

In the early hours of January 1, 2026, the first international visitors from the Republic of Korea (RoK) officially arrived at Phu Quoc International Airport, marking the beginning of a highly promising tourism year for Pearl Island.

Building on the strong recovery in 2025, when Viet Nam welcomed an estimated 21.5 million international visitors, the tourism sector has set an ambitious target of attracting 25 million foreign arrivals in 2026.

Favourable visa policies, intensified tourism promotion programmes, activities celebrating major national holidays, and the signing ceremony of the UN Convention against Cybercrime (Ha Noi Convention) held in Ha Noi on October 25–26 have attracted a large number of international visitors to Viet Nam.

Viet Nam’s tourism sector is aiming for a very ambitious target of welcoming 25 million international visitors this year, requiring significant efforts from the entire industry, with facilitative policies and breakthrough, innovative solutions.

The visa exemption policy continues to expand, bringing a fresh wave of international visitors to Viet Nam. Not only does this create new opportunities for growth, but it also fuels the aspiration to upgrade infrastructure, services, and experiences so that every journey to Viet Nam becomes an unforgettable experience.

The total number of international tourist arrivals to Viet Nam in the first six months of 2025 is estimated at 10,664,608, an increase of 20.7% compared to the same period in 2024. Domestic tourism is estimated at 77.5 million arrivals. Total revenue from tourism is estimated at 518 trillion VND.

International search interest in travel to Viet Nam has grown by 10–25% since the beginning of the year, ranking seventh globally. Viet Nam is also the only Southeast Asian destination to make the global top 10, far surpassing regional peers.

In the first five months of 2025, Viet Nam welcomed more than 9.2 million international visitors, marking a 21.3% increase compared to the same period in 2024. In May alone, the number of international arrivals reached 1.53 million, up 10.5% year-on-year.

Vietnam’s tourism sector targets to serve about 8 million foreign visitors from the total of 110 million next year, according to the General Administration of Vietnam Tourism.

Vietnam’s tourism continued its impressive growth momentum in August, since its full reopening on March 15, according to a report released by the General Statistics Office on August 29.