Within efforts to increase value and expand markets for OCOP products, one approach that has been promoted recently is to bring them into spaces that are frequented by tourists, such as restaurants, hotels, resorts, tourist attractions, ecological sites, and airports.

Behind every product bearing a geographical indication is the brand of a land and the lives of those who directly create it. Therefore, the value of exploiting geographical indications lies in their ability to create stable livelihoods, raise incomes, and keep added value within local communities.

From distinctive products of the river region to the need to expand into northern markets, trade connectivity between businesses in Can Tho and Ha Noi is opening up further opportunities to establish stable and long-term production and distribution chains.