Amid the flow of the digital era, technology is not only an inevitable trend but also a bridge connecting emotions. Recognising this, the Viet Nam National Authority of Tourism’s Tourism Information Centre has recently launched a themed electronic publication titled “Rural tourism”, offering a vivid and immersive space for experiencing Viet Nam’s countryside.

Alongside affirming its pioneering role nationwide in developing the One Commune One Product (OCOP) programme, Ha Noi is also actively promoting rural tourism as a strategic, integrated approach to harness cultural values, build new-style rural areas, drive agricultural economic growth, and preserve the capital’s cultural identity.

Rural tourism not only fosters sustainable agricultural development but also contributes to building civilised and modern new-style rural areas. The development of rural tourism in association with “ecological civilisation” is a strategic direction that many localities are pursuing, with the aim of reducing emissions, enhancing product value, and fostering community development.