Alongside affirming its pioneering role nationwide in developing the One Commune One Product (OCOP) programme, Ha Noi is also actively promoting rural tourism as a strategic, integrated approach to harness cultural values, build new-style rural areas, drive agricultural economic growth, and preserve the capital’s cultural identity.

Rural tourism not only fosters sustainable agricultural development but also contributes to building civilised and modern new-style rural areas. The development of rural tourism in association with “ecological civilisation” is a strategic direction that many localities are pursuing, with the aim of reducing emissions, enhancing product value, and fostering community development.