Tourism promotion for Viet Nam in the Chinese market in 2026 will be implemented in a focused and targeted manner. Direct promotional activities, together with digital marketing efforts, have been identified as key pillars in enhancing the appeal of the Viet Nam brand among Chinese tourists.

The northern province of Ninh Binh has been selected by US magazine Forbes as one of the 23 best places to travel around the world in 2023.

A conference on tourism promotion for eight extended northwestern provinces was held in Ho Chi Minh City on April 6, in response to the 19th Ho Chi Minh City Tourism Festival.

The 2023 Hanoi Tourism Festival, themed “Connecting heritages for tourism development”, will be held in the capital city’s Hoan Kiem District, from March 24-26.