Ha Noi, with its wealth of craft villages, stands before an opportunity to turn heritage into economic power, tourism appeal, and a national brand, provided that barriers relating to finance, promotion, and support mechanisms are removed such that traditional craft villages can develop further in contemporary life.

With a history stretching back nearly 300 years, Cao Village in Bao Khe Commune, Hung Yen Province, enchants visitors not only with the vibrant colours of its multihued incense sticks but also with the enduring cultural heritage passed down through generations.