Viet Nam is fast cementing its status as one of Southeast Asia’s most sought-after destinations for Singaporean travellers, buoyed by strong social media traction and sustained tourism growth, according to Singapore-based The Straits Times.

Viet Nam’s tourism sector marked a milestone year in 2025, with international arrivals reaching nearly 21.2 million, up more than 20.4% from 2024 and the highest level on record, highlighting the sector’s strong recovery.

Building on the strong recovery in 2025, when Viet Nam welcomed an estimated 21.5 million international visitors, the tourism sector has set an ambitious target of attracting 25 million foreign arrivals in 2026.

Viet Nam’s tourism sector is aiming for a very ambitious target of welcoming 25 million international visitors this year, requiring significant efforts from the entire industry, with facilitative policies and breakthrough, innovative solutions.

Viet Nam recorded 12.2 million international tourist arrivals between January and July, up 22.5% year-on-year, according to the Viet Nam National Authority of Tourism (VNAT).