On May 28, Central Retail Viet Nam coordinated with the People's Committee of Bac Ninh Province to organize a departure ceremony for the first container trucks transporting Luc Ngan lychees of this year’s lychee season to the GO!, Tops Market and mini go! supermarket chains nationwide.

In early July, Vietnamese lychees made their debut at Costco, the largest retail chain in the US, as reported by the Viet Nam Trade Office in San Francisco. 

A Vietnamese Lychee Week is taking place in London from June 17 to 24 to promote the tropical fruit to UK consumers, drawing interest from both the Vietnamese community and local residents.