The popularity of mobile internet further boosts the utilisation of online shopping applications on mobile devices.
Mobile commerce (M-Commerce) refers to using wireless handheld devices such as mobile phones or tablets to conduct online transactions, including product purchases, banking, and bill payments.
Currently, more and more businesses in Vietnam are developing mobile commerce applications to serve users’ shopping needs. For instance, major e-commerce platforms such as Shopee, Lazada, Tiki, and TikTok have heavily invested in developing mobile apps with user-friendly interfaces and convenient features, allowing users to search for products, compare prices, read reviews, and conduct transactions easily with just a few taps on their phones. This enhances the shopping experience and promotes the growth of mobile commerce.
Mobile commerce opens up opportunities for businesses to reach many potential customers through social media channels, especially young people - a demographic with a high smartphone and mobile internet usage.
This helps businesses build an effective customer base while saving costs. Additionally, the growth of mobile commerce significantly contributes to the development of the digital economy, creating numerous job opportunities, driving the growth of supporting industries, and helping modernise the economy.
Mobile commerce is gradually becoming a mainstream trend in Vietnam, bringing many benefits and opportunities for consumers and businesses. However, this market is also seeing increasingly fierce competition with the participation of many large and small enterprises. Enterprises need to take advantage of the opportunities brought by mobile commerce and tackle major security and technical infrastructure challenges.
To survive and thrive, businesses must continuously innovate, improve products and services, and develop effective marketing strategies. Moreover, technical challenges must be addressed in mobile commerce development. The diversity of operating systems (iOS, Android, and Windows), the variety of mobile device models, and the differences in structure and user interface require businesses to be flexible and possess deep technical knowledge.
Lastly, security and privacy are also crucial issues in mobile commerce. Personal information leaks and cyber-attacks can cause severe damage to both consumers and businesses.
Therefore, businesses and e-commerce platforms must invest in security measures and comply with data protection regulations when deploying mobile commerce applications. In the future, businesses’ focus on applying new technologies and enhancing the shopping experience will continue to drive the growth of mobile commerce in Vietnam, laying a sustainable foundation for the digital economy.
