According to the Ministry of Agriculture and Environment, coffee exports in the first eight months of 2025 reached 1.2 million tonnes, worth 6.42 billion USD. This represents an 8.7% rise in volume and a remarkable 59.1% increase in value compared to the same period last year. With this momentum, export earnings can approach 8 billion USD in the 2024–2025 crop year, far surpassing the record 5.6 billion USD of 2024.
Industry leaders attributed the growth not only to higher global prices but also to Viet Nam’s strategy of upgrading quality, expanding specialty coffee, adopting sustainability certification, and meeting international standards. These shifts have helped Viet Namese coffee strengthen its global position and reduce pricing risks.
The average export price stood at 5,580 USD per tonne, up 46.4% year-on-year. Germany, Italy, and Spain remained top buyers, while exports to Mexico surged over 90-fold. Despite modest growth, shipments to China rose 11.7%.
Experts noted that longstanding investments in processing technology and supply chain transparency have lifted the competitiveness of Viet Namese Robusta, making it a preferred choice for roasters worldwide. Enterprises are also moving into higher-value segments such as specialty and processed coffee, supported by free trade agreements including EVFTA, UKVFTA, and CPTPP.
Private firms have emerged as a driving force. Vinh Hiep Company of Gia Lai province posted over 750 million USD in exports and expects to surpass 1 billion USD this year, accounting for more than 12% of national coffee exports.
Meanwhile, Phuc Sinh Group stressed that Viet Namese Robusta, once considered low-priced, is now commanding some of the highest prices globally thanks to advanced processing, modern roasting systems, and expansion into instant and specialty lines.
Viet Nam currently cultivates around 732,000 hectares of coffee, with an average yield of 2.9 tonnes per hectare. Advanced farming models can reach up to 5 tonnes per hectare, underscoring significant potential for growth.
Despite looming challenges from stricter environmental regulations such as the EU Deforestation Regulation (EUDR), industry experts view this as an opportunity to pivot towards green, sustainable models. Such a shift will not only secure Viet Nam’s export markets but also align the sector with circular economy trends, climate resilience, and cultural development.
