Vietnamese coffee and tea tap potential for higher value
Building on strong raw-material bases, Vietnamese coffee and tea face growing demand to increase value through processing, preparation, product development and branding.
#coffee
Building on strong raw-material bases, Vietnamese coffee and tea face growing demand to increase value through processing, preparation, product development and branding.
Viet Nam exported an estimated 150,000 tonnes of coffee worth 552.6 million USD in June, bringing total exports in the first half of the year to 1.1 million tonnes valued at 4.78 billion USD.
Vietnamese coffee exporters are stepping up efforts to penetrate Germany’s premium coffee segment through their participation in Kaffee Campus 2026, a major coffee event organised by the German Roasters Guild (Deutsche Röstergilde e.V.)
Dak Lak is known as the 'capital' of Vietnamese coffee, with rich, fertile basalt red soil ideal for agriculture. The coffee provides livelihoods for thousands of locals and has developed a unique cultural space, closely tied to the socioeconomic life, customs and identity of local communities.
Viet Nam has reaffirmed its position and long-term vision for sustainable development in the global coffee industry through its participation in Coffee Expo Seoul 2026, held at the COEX Convention and Exhibition Centre on April 15.
More than 60 Chilean enterprises have expressed interest in importing Vietnamese products, particularly rice, dried fruit, coffee, frozen seafood, and instant foods, during the international food and services fair “Espacio Food & Service 2025” held in Santiago de Chile.
The strong increase in world coffee prices has pushed domestic prices to a two-week high, reinforcing the market’s optimistic sentiment.
According to the Import and Export Department under the Ministry of Industry and Trade, Viet Nam was Thailand’s second-largest coffee supplier in the first seven months of 2025, reaching 5.63 thousand tonnes, worth 30.14 million USD.
Viet Nam’s coffee industry is experiencing a breakthrough year, with exports setting new records in both volume and value.
According to the Mercantile Exchange of Viet Nam (MXV), the global commodities market on September 2 showed clear divergence. While coffee prices dropped sharply, global oil prices continued to rise, reaching their highest level since early August. By the end of the session, the MXV-Index increased by more than 0.4%, reaching 2,248 points.
The global Halal market, catering to Muslim consumers, presents significant export opportunities for Vietnamese businesses, particularly in sectors such as agriculture, food, cosmetics, textiles, and pharmaceuticals.
Coffee has once again emerged as a star performer among agro-forestry-fishery exports in the first half of 2025, with both volume and value registering strong growth despite ongoing global challenges in supply and climate conditions.
Viet Nam shipped 6.28 billion USD worth of agro-forestry-fishery products abroad in May, propelling the cumulative total for the first five months of the year to 28.04 billion USD, a year-on-year increase of 19.6% and 15.1%, respectively, heard a press conference in Ha Noi on June 3.