In his opening remarks, Nguyen Dinh Viet, Chairman of the Son La People’s Committee, highlighted that, endowed with distinctive natural conditions, Arabica coffee is a strategic crop where the province holds a competitive edge, playing an increasingly pivotal role in local agriculture.
Son La has gradually established itself as one of Viet Nam’s major Arabica-growing regions, with its coffee earning broad market recognition for its distinctive flavour and quality.
The province currently hosts more than 44,000 hectares of coffee, producing about 51,000 tonnes of green coffee beans annually. Its coffee generated over 112 million USD in 2025.
Speaking at the opening ceremony, Provincial Party Secretary Hoang Van Nghiem said the festival not only showcases local coffee products but also honours coffee growers, producers, processors and traders, as well as organisations and businesses that support the sector.
He emphasised that Son La aims to bring its coffee to wider markets, build a stronger brand and introduce consumers around the world to the province’s unique identity.
To achieve this, the province prioritises developing high-quality, green and sustainable cultivation zones.
The province will implement advanced farming practices, manage land and water resources efficiently and strengthen resilience against climate change.
Son La is also encouraging businesses and cooperatives to upgrade their technology, expand processing capacity, and develop roasted and ground coffee, speciality coffee and other value-added goods.
Concurrently, the province will step up trade promotion, bolster e-commerce and expand distribution channels.
Also speaking at the event, National Assembly Vice President Nguyen Thi Hong commended Son La’s achievements in advancing its coffee sector.
She emphasised that the sector’s success in the years ahead should be gauged not only by cultivated area, output or export revenue but also by value addition, product quality, brand strength, farmers’ incomes and the sustainability of the entire value chain.
She called on Son La to develop an integrated, modern and sustainable coffee value chain that closely links cultivation zones with processing, logistics, trade and markets, while ensuring transparent partnerships and equitable benefit-sharing among businesses, cooperatives and farmers.
She urged the province to leverage science, technology and innovation more widely, speed up digital transformation and the green transition, digitise data on growing areas and strengthen product traceability to meet the increasingly stringent requirements of international markets.
Hong also stressed the need to promote intensive processing, safeguard and promote the Son La coffee brand, expand markets and strengthen international cooperation.
She called for closer integration between coffee cultivation zones and ecotourism, while celebrating the distinctive cultural identity of the Northwestern region.
