Running from October 25-27, this premier annual expo, renowned as Australia’s largest and oldest food and wine showcase, features over 300 booths and attracts nearly 100,000 visitors in major cities like Melbourne, Sydney, Perth, and Brisbane.
Vietnam’s booth presents a diverse range of premium agricultural and aquatic products, including iconic fruits like durian, mango, and dragon fruit, alongside shrimp, frozen fish, dried noodles, cashew nuts, coffee, spices, dried fruits, chili sauce, soy sauce, vegetable powder, and herbal tea.
Besides, eco-friendly fashion items crafted from banana fiber, spotlighting Vietnam’s innovative push toward a greener and more sustainable economy has drawn interest of spectators.
The booth also helps to strengthen the “Economic Diplomacy Strategy 2024", aiming to boost trade and increase the presence of Vietnamese brands and products in Australia, thereby expanding export opportunities and integrating Vietnamese agricultural and food products into local distribution channels.
On this occasion, the embassy introduced the "Doing Business Guide Vietnam," compiled by Asialink Business, offering Australian companies comprehensive insights into expanding in Vietnam’s dynamic market.
Vietnam’s agricultural product exports to Australia have seen remarkable growth, with a nearly 50% year-on-year increase in the first four months of 2024. In April alone, the country's exports surged 80%, led by a remarkable 300% rise in coffee exports and a 42% increase in cashew nuts. The success highlights the strong demand for Vietnamese goods and underscores Vietnam’s commitment to solidifying its footprint in the Australian market.
