The Nail Biters is a social media campaign open January 3-31 to raise public awareness of rhino horns and call on action from the community to protect the species, which is in danger of extinction around the world, by not consuming rhino horns.
The photos of people biting their nails satirises people using rhino horns and emphasises that spending hundreds of millions dong to buy small pieces of rhino horns, is foolish. Scientific research has showed that rhino horns are composed primarily of keratin, completely identical to human nails.
The campaign appeals to youth to join the ‘Challenge with Vietnamese stars’ nail biting’. The contest encourages participants to take a photo of any nail-biting action in a creative way and upload them to a social network with keywords #canmongtay, #sungtegiongmongtay, #nailbiters, and tag WildAid Vietnam’s facebook to spread the Nail Biters campaign’s message and call on their relatives and friends to participate.
The campaign is co-operating with YAN TV JSC to produce viral clips, and social networking sites to call for supporters to draw pictures and deploy a series of interactive activities with university students in Ho Chi Minh City and business employees of partners to the campaign as Chicilon Media, Galaxy, YAN, POPS, and Baskin Robbins.
The campaign is being carried out worldwide, with the participation superstars such as Sir Richard Branson, Maggie Q, Li Bingbing and Chen Kun.
