“Best in Travel 2027” is an annual selection by Lonely Planet, a travel guidebook brand with a history of over 50 years. This year's list features 50 destinations and experiences selected by Lonely Planet's network of writers and editors based on their first-hand travel experiences.
Immediately after its release, the list was republished by CNN, Time Out and many other leading international news outlets. This exposure has helped the featured destinations reach a global audience, providing another international promotional channel for Da Nang ahead of next year's tourism season.
In its introduction to Da Nang, Lonely Planet highlights the laid-back character of a coastal city. The article mentions its long beaches, mountains, pleasant atmosphere, and appealing cuisine.
As Lonely Planet suggests, the city's appeal lies in its ability to combine a wide range of experiences in a single trip: relaxing on My Khe Beach, exploring Son Tra Peninsula, enjoying local cuisine, and spending time at cultural and entertainment attractions. From Da Nang, travellers can also connect their journeys to the heritage sites of Hue, the My Son Sanctuary, and Hoi An Ancient Town.
Alongside My Khe Beach, Son Tra Peninsula and journeys exploring the heritage sites of central region, Ba Na Hills is also recommended by the travel magazine as part of a three-day itinerary in the city, offering opportunities to explore the summit of Chua Mountain, the French Village, architectural structures and amusement activities. The article also mentions the option of staying in Ba Na so that visitors can visit the Golden Bridge from early morning.
Alongside its attractions, festivals and events are helping to enhance Da Nang's international appeal. In 2026, the Da Nang International Fireworks Festival (DIFF) was included by Travel + Leisure in its list of nine festivals worth experiencing around the world.
Fireworks nights along the Han River, a day on top of Ba Na Hills, and explorations of the beaches and nearby heritage routes are helping create distinctive experiences that encourage visitors to spend more time in the city.
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