The 2026 e-commerce fair features more than 60 booths, including areas for displaying and selling OCOP products, signature local products, outstanding rural industrial products, and souvenirs; technology and digital payment experiences; e-commerce consultancy; livestream sales; and photo opportunities.
The event runs from November 13 to 15, featuring the display, introduction, and sale of OCOP products, signature local products, outstanding rural industrial products, souvenirs, and a wide range of other local products.
Booths are encouraged to display QR codes providing product introductions, contact details, and online sales channels as well as to support cashless payments.
The event also offers consultancy and guidance on setting up digital stores, cashless payments, QR codes, and the application of artificial intelligence (AI) in business. It also introduces e-commerce platforms, sales management solutions, digital marketing, and product traceability.
In addition, training is provided on state management of e-commerce for communes and wards across the city, while businesses and household businesses receive guidance on standardising products, digital content, images, and online marketplace stores.
Notably, the programme includes six livestream sessions over three days, alongside a vibrant cultural and community space featuring artistic performances, food, and social exchanges, helping create a lively atmosphere and attract residents and visitors.
Speaking at the opening ceremony, Huynh Xuan Son, Deputy Director of the Da Nang Department of Industry and Trade, said the fair aims to put the knowledge and skills acquired through training into practical business activities, helping businesses not only learn how to sell products online but also gain hands-on experience, reach customers, and generate orders.
“Businesses, cooperatives, and household businesses should make the most of this opportunity to connect with e-commerce platforms, payment service providers, and logistics companies. When placing products in the digital environment, each unit needs to pay attention to quality, make product origins transparent, and ensure food safety in accordance with regulations.
“At the same time, departments, agencies, commune- and ward-level People's Committees, and associations should continue supporting production establishments in completing product dossiers and maintaining online sales channels after the fair. This will help promote the healthy, safe, and effective development of e-commerce,” he said.
