The batch of lychees was exported by Mova Plus Joint Stock Company (Czech Republic), departing from Noi Bai Airport (Ha Noi) and arriving at Charles de Gaulle Airport. The fruit is primarily distributed to major markets such as France, Germany, the Netherlands, Belgium, the Czech Republic, and Norway. With wholesale prices at major markets ranging from 7.2 to 8 euros per kilogram, Tan Yen early-harvest lychees not only demonstrate their exceptional quality but also their potential competitiveness in international markets.
The main destination for this shipment is the Rungis International Market – the world's largest wholesale market for agricultural products – located around 7km from central Paris.
Covering an area of over 234 hectares and generating an estimated annual turnover of more than 10 billion EUR, Rungis serves as a massive food distribution hub, catering to nearly 18 million consumers in France and across Europe.
The fruit and vegetable section of the market, where the Vietnamese lychees are traded, handles approximately 1.1 million tonnes of produce each year.
Tan Yen lychees, known for their delicate sweetness and consistent quality, have quickly won the favour of European consumers. In addition to fresh lychees, frozen lychee products are also gaining in popularity. Furthermore, Rungis is also a key destination for other Vietnamese agricultural products, including passion fruit, dragon fruit, fresh coconuts, and premium fragrant rice.
A representative of the Mova Plus Joint Stock Company noted that exporting lychees by air ensures freshness and meets the stringent quality control standards of the European market. The modern cold storage and logistics systems at Rungis also contribute to maintaining the product’s quality from the moment it lands to when it reaches the consumer.
The presence of Vietnamese lychees at Rungis is not only an economic achievement but also a step forward in promoting Vietnamese agricultural produce globally. Vietnamese businesses have been participating in networking fairs held at Rungis to explore long-term cooperation opportunities and expand outlets for high-quality agricultural products.
The recent lychee shipment landing in France stands as a testament to the relentless efforts of Vietnamese enterprises in penetrating international markets and reaffirms the positive global standing of Vietnamese agricultural produce.
