Speaking at the event, Director of the provincial Department of Culture, Sports and Tourism Nguyen Thanh Hong said that the programme aims to lure domestic and international visitors to Quang Nam, while promoting green tourism in the locality.
Taking place from May to November, the programme will be divided into two phases, with the first taking place from May to August offering assorted tourism products, high quality services and interesting promotions.
During the period, visitors to the locality can join a three-day-and-two-night tours to major tourist attractions of the province such as Hoi An city, My Son Sanctuary, Cu Lao Cham - Hoi An World Biosphere Reserve, Bay Mau Coconut Forest, Phu Ninh Lake Ecotourism Area, and Dong Giang Heaven Gate Ecotourism Area, along with high-end tourism packages and summer camps for children.
Meanwhile, the second phase, which runs from September to November, will highlight the beauty of the rice ripening season and related festivals, as well as Hoi An in flood season, with abundant discounts for tourists.
The total promotion value of the programme is around 9.5 billion VND (374,754 USD).
