In recent years, visitor flows from China, Japan and the Republic of Korea (RoK) have become a key driver of tourism growth across Southeast Asia. Against a backdrop of increasingly complex global challenges, strengthening and deepening cooperation mechanisms between ASEAN and these three markets should be treated as a top priority.

As an annual event dedicated exclusively to the tourism sector in Southeast Asia, the ASEAN Tourism Forum provides an opportunity for countries to exchange perspectives, share experiences, jointly review developments in the sector and propose recommendations to promote the sustainable growth of tourism across the entire region.