The Autumn Fair 2025, running from October 25 to November 4 at the Viet Nam Exposition Centre (VEC) in Ha Noi’s Dong Anh commune, has become a centrepiece of this year’s trade promotion agenda, hosting over 3,000 domestic and foreign booths from 34 countries.

Designed as a miniature thuy dinh (water pavilion) adorned with whimsical puppets, the Viet Nam National Puppetry Theatre’s exhibition space stands out a cultural highlight at the Autumn Fair 2025, held at the Viet Nam Exposition Centre in Dong Anh commune, Ha Noi.

Within the framework of the First Autumn Fair 2025, a model of the National Exhibition and Convention Centre, crafted from 410 kilograms of Vietnamese red sticky rice and 100 kilograms of beans, was officially recognised as a Vietnamese record, on October 31.

The 2025 Autumn Fair recorded a sharp increase in domestic purchasing power, with many enterprises and craft village cooperatives earning tens of millions of VND in revenue each day, affirming the effectiveness of trade promotion.

With its large scale, the “Quintessence of Ha Noi Autumn” space, chaired by the Ha Noi Department of Industry and Trade, is considered a must-visit destination at the Autumn Fair 2025. Within the space, visitors can not only watch artisans making pottery or modelling “to he” (toy figurines) but also learn about the stories behind each unique handicraft product.

The first Autumn Fair 2025 is a national-scale trade promotion event organised by the Ministry of Industry and Trade, in collaboration with the Ministry of Culture, Sports and Tourism and the People’s Committee of Ha Noi.

Autumn Fair 2025 is drawing major public attention as it is being held on a national scale. It is not only a trade event but also as a festival to honour and promote the quintessence of Vietnamese culture. The event promises to offer a unique cultural experience for visitors.

The first Autumn Fair 2025 has quietly asserted itself as something more than a mere bazaar for domestic wares: it is, in essence, a vital conduit for companies to penetrate global markets, boost exports and elevate the global reputation of “Made-in-Viet Nam” brands.

The first Autumn Fair 2025 officially opened at the Viet Nam Exposition Centre in Dong Anh commune, Ha Noi, on October 25 evening.

In order to ensure convenience for people and tourists visiting the Autumn Fair in 2025, the Ha Noi People’s Committee has just issued a directive on increasing bus routes to serve the event at the Vietnam Exposition Centre (VEC).

Autumn Fair 2025, which will take place from October 26 to November 4, is the first national-scale trade fair directly directed by the Prime Minister.

With its largest-ever scale, the Autumn Fair 2025 has become the focal point for enterprises and localities across the country. Organised for the first time in the capital city under the chairmanship of the Ministry of Industry and Trade, the event is not only a platform for product exhibition but also a platform for trade connection and for promoting Vietnamese brands to the world.

Deputy Prime Minister Bui Thanh Son has urged faster booth construction and insisted that only the most outstanding, high-quality products be showcased at the Autumn Fair 2025 while inspecting preparations for the event at the Viet Nam Exposition Centre in Ha Noi's outlying Dong Anh commune on October 19.

The Autumn Fair 2025 is expected to attract over 1,000 businesses from 34 provinces and cities to come together and introduce tens of thousands of industrial, agricultural, service, cultural and creative products.

Deputy Prime Minister Bui Thanh Son has demanded that those displayed at the Autumn Fair 2025, scheduled to open in Ha Noi on October 26 and run through November 4, must be outstanding products meeting rigorous quality controls.