The Viet Nam Ao Dai Cultural Association’s Dak Lak Provincial Branch Association has recently held its launch ceremony, attended by Vice President Dang Thi Ngoc Thinh, creating an additional space to connect ao dai enthusiasts, artisans, artists, designers and the community in the journey of preserving and creating, and bringing traditional cultural values into contemporary life.

People in the mountains speak simply. They talk to visitors no differently than they do to family members or fellow villagers.