Ha Noi is stepping up efforts to turn its cultural heritage into a driver of the creative economy by adopting a long-term and ecosystem-based approach aimed at making creativity a pillar of the capital’s sustainable development.

In recent years, entrepreneurship rooted in indigenous knowledge, cultural resources and local agriculture has emerged as a highly promising path for Viet Nam’s younger generation. A spirit of creativity, combined with love for the homeland and a commitment to cultural preservation, is opening new avenues for sustainable development.

In an era increasingly defined by artificial intelligence, digital transformation, the creative economy, and innovation are no longer a strategic option — it has become a vital necessity for nations, sectors, and organisations to adapt, develop, and assert their positions.