In 2025, the global trend towards trade protectionism continued to intensify, leading to a notable rise in the number of trade-remedy investigations targeting Viet Nam’s exports, with unprecedented complexity and an increasingly diverse scope.

Amazon Global Selling Viet Nam has officially launched the 2025 Viet Nam Small and Medium-sized Enterprises (SMEs) Empowerment Report, showing that thousands of Vietnamese businesses are currently selling and exporting globally through Amazon, with the number of products sold increasing by 35% compared to the same period last year.