Tourist arrivals, both domestic and international, to the northeastern province of Quang Ninh rose sharply during the first three days of the New Year 2026 holiday, according to the provincial Department of Culture, Sports and Tourism.

The consumer market in Ho Chi Minh City is witnessing a clear shift as local residents increasingly prioritise environmentally friendly, eco-labelled, and high-quality “Made in Viet Nam” products. Not only Vietnamese consumers, but many foreign visitors are also showing strong interest in locally made sustainable products.

Viet Nam welcomed over 12.2 million foreigners in the first seven months of 2025, marking a 23% year-on-year surge.

Following more than two years of stagnation due to the COVID-19 pandemic, Vietnamese tourism has made an impressive comeback in 2022, with 96.3 million domestic tourists in 11 months, far exceeding all forecasts.