France’s public investment bank Bpifrance has recently ranked Viet Nam among the five most promising export destinations for French companies in 2026, alongside Indonesia, Morocco, Canada and the United Arab Emirates (UAE).

Businesses in France’s Pyrénées-Orientales department, a vibrant agricultural and economic hub in the South, are eyeing stronger economic, trade, and investment links with Viet Nam, with many seeing it as one of Asia’s attractive markets.