Marking a new milestone in the journey towards greening the Vietnamese consumer market, the “Green Consumption” campaign in 2025 has witnessed a number of breakthrough innovations, notably the use of QR codes to tell brand stories, creating a direct bridge between products, businesses, and consumers.

The opening ceremony for Viet Nam’s National Action Programme on Sustainable Production and Consumption (2021–2030) was held at Thong Nhat Park in Ha Noi on the evening of June 27.