The year 2026 is forecast to mark a new “milestone” as “green consumption” in Europe is no longer driven by voluntary corporate social responsibility (CSR) campaigns but is instead governed by stringent legal frameworks. This shift will directly impact the production and export of Viet Nam’s agricultural, forestry and fishery products to this highly promising market.

The consumer market in Ho Chi Minh City is witnessing a clear shift as local residents increasingly prioritise environmentally friendly, eco-labelled, and high-quality “Made in Viet Nam” products. Not only Vietnamese consumers, but many foreign visitors are also showing strong interest in locally made sustainable products.

Green consumption is no longer merely a personal choice; it has become a collective responsibility for society as a whole. By prioritising environmentally friendly products, consumers are influencing how businesses produce and market goods, while also shaping policies that support sustainable development.

The Autumn Fair 2025 has drawn large crowds of local residents and visitors from across the country right on the first day of opening on October 26.

Alongside the shift towards green consumption, e-commerce is quickly becoming an “extended arm” to spread the philosophy of green living. Many Vietnamese businesses have taken advantage of e-commerce platforms to expand customer touchpoints, gradually “greening” supply chains and promoting sustainable development.

Marking a new milestone in the journey towards greening the Vietnamese consumer market, the “Green Consumption” campaign in 2025 has witnessed a number of breakthrough innovations, notably the use of QR codes to tell brand stories, creating a direct bridge between products, businesses, and consumers.

The opening ceremony for Viet Nam’s National Action Programme on Sustainable Production and Consumption (2021–2030) was held at Thong Nhat Park in Ha Noi on the evening of June 27.