Over 23 years of implementation, the Viet Nam National Brand Programme has affirmed its important role in raising awareness across society, particularly among the business community, of the role of branding in production, business and international integration. The programme has also stepped up the promotion of the Viet Nam National Brand, closely linking it with product and corporate brands.

The Cultural Diplomacy Strategy to 2030, with a vision to 2045, has set the goal for Viet Nam to strive to develop at least 10 cultural tourism and heritage destinations into national brands with global competitiveness and international recognition during the 2026-2030 period.

Amid increasingly fierce global competition, building a national brand has become one of the most fundamental solutions for enhancing the value of Viet Nam’s agricultural products, enabling businesses to achieve sustainable growth while generating higher incomes for farmers.

The Viet Nam National Brand is no longer merely a title of recognition; it is increasingly becoming a benchmark for the quality, innovation capacity and competitiveness of Vietnamese enterprises.

In the context of deep international integration, branding is increasingly affirmed as a strategic asset of enterprises, as well as a measure of an economy’s competitiveness. To help Vietnamese brands expand globally, it requires not only internal strength from businesses but also the companionship, guidance, and amplification of key press agencies.

The Ministry of Industry and Trade launched in Ha Noi on April 16 the Viet Nam National Brand Week 2026 and the national brand forum under the theme “Viet Nam National Brand in the New Era”, highlighting efforts to elevate the country’s competitiveness and global standing.

Each product recognised as the national brand will help spread the image of the country’s brand as well as its tradition, culture and people, Prime Minister Pham Minh Chinh said at a ceremony in Hanoi on November 2 to honour the National Brand in 2022.